...this week: ERDEM X H&M H&M teamed up with London-based label ERDEM for this year's designer collaboration. His thought processes lead to collections that are like time travel, connecting together different stories and seeing them from a 21st century perspective. He loves to create pieces that feel totally modern, yet as if they have existed forever. “I’m fascinated with things that you can’t tell if they’re 50 years old or 100 years old or completely new,” he says. “It’s so interesting to create pieces that look timeless, even if they’re created digitally and are totally new.” What about flowers? Floral prints are in every single one of Erdem’s collections. “I’ve always been fascinated by things that explore femininity,” he says, “whether it’s lace or flowers or the aesthetics of beauty.” ERDEM x H&M will be available in selected stores and online on 2 November. ____ Mina val kommer du få se på lanseringskvällen...
