Now it definitely feels like it’s time for the big launching day for The YOU Way, as you can understand, this is quite huge and exciting for us! Can’t wait for Thursday to arrive… The YOU Way is something we truly believe is the future of fashion products online that we have been missing out there. This site is a new digital concept for fashion watch and journalism, with a unique search engine directly linked to some of Europe´s top online stores for fashion. Yes, we have luisaviaroma.com AND asos.com with us already now! Me, Anine and Pernille together with our excellent editorial team consisting of fashion editor Pamela Bellafesta, freelance stylist Emma Elwin and editor Anna Strömberg will continuously feed YOU a lots of inspiration, trend reports and news about fashion and beauty every day. We will start blogging already from today, and we´ll promise you, YOU will never get tired of us! Theyouway.com will go live Thursday 13th of March